Build an accounting practice site
Small business owners compare on scope and on fees. Say both plainly and you will get better enquiries.
What this business needs on a site
Most practices publish no numbers at all, so publishing a range is enough to stand out.
Owners compare on scope and on fee. Everything else is read afterwards.
Saying whether tax is included removes the most common follow-up call.
Services
Bookkeeping, filings, year-end, advisory. Say who each is for — a sole trader and a company read differently.
The people
Registration, specialty, industries you know. Clients hand over their books to a person.
Fees
A range beats silence. Say what moves the number and whether tax is included.
An enquiry form
Business type, size, what they need. Enough to prepare for the call.
What to type
Name the practice and the blocks.
Asking for the fee block by name gets you a table. Without it the page says contact us for pricing, which is what everyone else says.
What to fix in the result
Step 1. Fees with conditions
Put your ranges in and say what changes them: turnover, number of employees, filings per year.
Step 2. Registration details
Add your registration and office details where a client can check them.
Step 3. Say tax status
State whether quoted fees include VAT. It is the most common follow-up question.
Check before you publish
Professional registration
Show the registration details your professional body requires, in your own name.
Fee display
If you publish fees, be explicit about what is included and whether tax is added.
Client data
Enquiries name a business and its owner. Add a privacy notice and keep only what you need.
Advertising guidance
Professional advertising guidance restricts some comparative claims. Check your body's rules before publishing.
Three templates for this trade
Read next
Stuck somewhere this guide does not cover? Start with the questions people ask most and write to us if the answer is not there.