Build an estate agency site
Listings, a detail page worth reading, and a way to ask. Korean advertising rules decide what every listing must say.
What this business needs on a site
Property is a disclosure-heavy trade. Each listing has a fixed set of items it must show.
Fix the input fields before you add stock. Changing them later means editing every listing.
Build the way to retire a sold listing at the same time. Stale adverts are the common finding.
Listings
Photos, price, size, area. People scan this list — it has to work on a phone.
The detail page
Location, size, price, deal type, floor, orientation, when it is available. These are disclosure items, not nice-to-haves.
Filter by area
Neighbourhood, deal type, price band. Three filters cover most of what people ask.
Enquiry
One form per listing, so you know which property they mean.
What to type
Say it is an agency and name the screens.
Ask for the listing detail fields by name if you want them as structured data rather than a paragraph.
What to fix in the result
Step 1. Listing fields to match the rules
Check that every disclosure item has a place in the form and on the detail page before you add stock.
Step 2. Agency details in the footer
Office registration number, representative, address and phone belong on every page, not only in About.
Step 3. A way to retire a listing
Ask for a sold or withdrawn state. Old listings that stay up are the fastest way to lose trust.
Check before you publish
Agency disclosure
Korean brokerage advertising rules require the office name, registration number, representative, address and phone in the advert itself.
Listing disclosure items
Location, size, price, deal type, floor, orientation and availability. Missing items are a common enforcement finding.
No stale listings
Advertising property that is gone is a specific offence. Decide who clears the list and how often.
Enquiry data
Enquiries carry names and phone numbers. Add a privacy notice and keep only what you need.
Three templates for this trade
Read next
Stuck somewhere this guide does not cover? Start with the questions people ask most and write to us if the answer is not there.