Build a salon site
Guests choose a salon from prices, from photos of the work, and from the person who will do it. Put those three first.
What this business needs on a site
Salons that hide prices get fewer bookings. Not knowing the number, people look at the next shop instead of calling.
So put the service menu with final amounts first, and the work photos right underneath.
Posted price lists and consent for photos are where salons actually get into trouble.
Service menu with prices
Cut, colour, perm, nails — with the final amount. Hair length and add-ons change the price, so say how.
The people
Stylist profiles with what each is known for. Regulars book a person, not a shop.
Before and after
The work is the argument. A gallery does more than any description.
Booking or enquiry
A form or a phone number. Say roughly when you reply, so nobody waits without knowing.
What to type
Name the shop type and the blocks you need.
Asking for the before-and-after gallery by name is what gets you a gallery rather than three decorative photos in the header.
What to fix in the result
Step 1. Prices you actually charge
The sample menu is generic. Put your own services and amounts in, including the add-ons that change the total.
Step 2. Your own photos
Upload work you did. Stock salon photos are recognisable and cost you trust.
Step 3. Say when you answer
Add a line to the form: we reply within the day, closed Mondays. Ask for it in one sentence.
Check before you publish
Price display duty
Public health rules in Korea expect a posted price list showing the final amount. The site should match what is on the wall.
Consent for the photos
Before-and-after shots show a person. Get written consent before publishing, even for the back of a head.
Deposits make you a seller
Taking a booking deposit online brings the business and mail-order registration lines into the footer.
Book yourself in
Send the form as a guest and check where it lands and how fast you notice.
Three templates for this trade
Read next
Stuck somewhere this guide does not cover? Start with the questions people ask most and write to us if the answer is not there.