Build a blog
A list, a post, tags, and a page about you. Get those four right and you can write for years.
What this business needs on a site
The list page decides whether anyone reads a second post. It is the cover.
So titles and summaries matter more than the design, and search results show the same two things.
Paid or gifted posts must say so. This guide covers where that line goes.
The post list
Title, date, a line of summary, maybe a photo. This page decides whether anyone reads the second post.
The post itself
Comfortable line length, real headings, photos that fit the column. Most reading happens on a phone.
Tags
How someone finds the other five posts on the same subject.
About
Who is writing and why. Search results and first-time readers both land here.
What to type
Say what you write about and name the four screens.
Naming the subject matters: a hiking log and a tech blog get different typography, photo sizes and rhythm from the same four screens.
What to fix in the result
Step 1. Replace the sample posts
Two or three real posts change the whole feel. Sample text makes a blog look abandoned on day one.
Step 2. Check titles and descriptions
These are what search results show. Ask for a clear title and summary on each post.
Step 3. Resize the photos
Photo-heavy posts get slow. Resize before uploading, especially for phones.
Check before you publish
Disclose sponsorship
Korean endorsement rules require paid or gifted posts to say so, clearly and near the content.
Photo rights
Use your own photos or ones you are licensed to use, and credit where required.
Comments and subscriptions
The moment you collect an email address you need a privacy notice and consent.
Read it on a phone
Check line length, photo width and heading sizes on a small screen before you share the link.
Three templates for this trade
Read next
Stuck somewhere this guide does not cover? Start with the questions people ask most and write to us if the answer is not there.