Build a clinic site
Patients look for three things: what you treat, who treats it, what it costs. Medical advertising rules shape how you may say all three.
What this business needs on a site
Clinic sites play by different rules. Copy that sells well elsewhere can breach medical advertising rules here.
Writing plainly from the start is safer. Removing superlatives afterwards takes the longest.
Price disclosure for non-covered treatments and prior review both come before you publish.
What you treat and when
Departments, treatments, opening hours, whether you take walk-ins. Keep it factual.
The doctors
Specialty, years in practice, where they trained. Verifiable facts only — this is regulated copy.
Prices for uninsured treatments
Korean clinics must disclose non-covered treatment prices. Better on the site than only at the desk.
A consultation form
Bookings and questions arrive here. What patients write is sensitive, so collect as little as possible.
What to type
Name the specialty and the blocks. Keep the tone factual from the first sentence.
This was our cleanest run of the seven. Asking for the price block by name is what produced a table instead of a vague promise.
What to fix in the result
Step 1. Strip the superlatives
Generated marketing copy reaches for best, guaranteed, number one. Medical advertising rules do not allow that. Rewrite in plain description.
Step 2. Real prices in
Replace the sample amounts with what you charge, and say what is and is not included.
Step 3. Trim the form
Name and phone are usually enough to call back. Do not collect a symptom history you have no safe place to keep.
Check before you publish
Medical advertising review
Clinic websites in Korea can fall under prior review for medical advertising. Check with the review body for your specialty before you publish.
Non-covered price disclosure
Publish the treatment prices you are required to disclose, and keep them in step with the desk.
Consent and privacy notice
A consultation form collects personal data. Add a privacy notice and a consent checkbox, and keep the retention period short.
Reminders are not connected yet
Message reminders need a Kakao channel and template review in your own business name. That review is not something we can do for you.
Three templates for this trade
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