Build a studio site
Classes, instructors, prices, and a way to try one. Members sign up after the trial, so the trial is the page's real job.
What this business needs on a site
A studio site has one job: get someone to come once. Everything points at the trial.
Vague membership prices and refund terms stop people even booking that trial. Show the numbers.
Facility registration and mid-term cancellation come back as disputes later. Handle them now.
Classes and timetable
What runs, how long, for whom. A beginner needs to know which class is safe to walk into.
Instructors
Names, certifications, what each teaches. This is where trust comes from in a small studio.
Membership prices
Sessions, months, and what happens if someone stops halfway. Be specific — vagueness here loses sign-ups.
A trial or enquiry form
Almost everyone starts with a trial. Make that the biggest button on the page.
What to type
Say what the studio does and list the blocks.
Asking for the price block by name gets you a table you can edit. Leaving it out gets you a page that says prices on request.
What to fix in the result
Step 1. Prices and terms together
Put the real amounts in and, next to them, how transfers, pauses and refunds work.
Step 2. Photos of your room
Equipment and space decide it for most people. Show the room with people in it.
Step 3. Trial form fields
Ask only for what you need to call back. Every extra field costs sign-ups.
Check before you publish
Facility registration
Sports facilities in Korea are registered with the district office. Show what your registration requires you to show.
Cancellation and refunds
Mid-term cancellation rules are a common source of complaints. Write them out on the page, in the same words you use in person.
Selling memberships online
Taking money through the site brings the business and mail-order registration lines with it.
Book a trial yourself
Fill the form in as a visitor and see how quickly you would have noticed it.
Three templates for this trade
Read next
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